Every morning at 06:00 BST — and again at 18:00 — one paragraph lands here. Yesterday's verdict. Today's test. Vital signs, where the funnel leaks, and one move you can ship in Shopify before the next brief.
By 31 December 2026, that's ~200 experiments and a working understanding of what moves luxury commerce. The dashboard isn't a status report. It's a design-thinking engine.
built 2026-05-13